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Creating B2B / E-commerce content for social media and other channels in various formats
Analyzing ongoing marketing efforts
Conducting extensive market research – seeking, researching and sharing trends that’ll help Straal attract, retain and engage more e-commerce customers
Supporting sales and other teams by coordination and creation of extremely informative copy for landing pages, brochures, catalogues, pitch decks, white papers, reports etc
Creating ad campaigns that contribute to the company’s marketing and PR strategies, including lead generation efforts
Experiment with a variety of organic and paid acquisition channels
Preparing and distributing press releases and other materials for journalists
Handling media inquiries (maintaining and developing good relationships with journalists and selected stakeholders)
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget and allocate funds wisely
Cooperating closely with and reporting to the CEO
Managing the team and having real influence on its expansion adequate to needs and company’s strategy
Coordinating internal and external events in cooperation with other departments and external agencies/suppliers
Assisting in handling employee documentation (contracts, annexes, statements)
Assisting with administration of benefit programs
Responsible for onboarding and offboarding of employees
Ensuring that all systems and databases remain up to date with current employee- and organizational information
Support in conducting recruitment processes (i.e. publishing job offers, contacting recruitment agencies, candidates and conducting pre-interviews with candidates)