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Specjalista / Specjalistka ds. kampanii Google Ads, Facebook Ads
Jana Dekerta 18, Podgórze, Kraków
Wygasła: 17.04.2024
full-time
umowa o pracę
hybrid work
specialist (Mid / Regular)
Obowiązki:
Gather campaign assets and requirements from clients to set-up (trafficking)
Actively seek to foster the client relationship through effective communication and expectation setting
Strategize, implement and manage online ad campaigns for advertisers across multiple verticals
Ensure that campaigns are on schedule to spend allocated budgets (Pacing)
Manage campaign calendar through the entire flight to set predefined cadences for delivering reports
Strive for 100% quality execution with regard to campaigns through quality assurance and testing
Troubleshoot any platform/tool related issues pertaining to ad serving/delivery
Perform audience creation, data management, and data troubleshooting
Suggest on campaign process, proprietary tools, and custom applications
Manage and maintain campaign documentation
Perform automated campaign monitoring and issue resolution management
Provide screenshots to showcase the viewability of the Ads
Provide reports to clients such as - Monitoring daily budget delivery (pacing), Weekly delivery trend End of campaign reports, Custom reports as per client requirements, Keyword analysis & Search Query reports, Campaign Wrap-ups and quarterly delivery/performance, etc
The Customer Success Manager/Team Lead will play a pivotal role in ensuring the satisfaction and success of our clients. As the leader of the Customer Success team, your main responsibility is to guide and manage a team of CSMs to deliver exceptional service, develop strong client relationships, and boost revenue growth
Team Leadership:
Lead, mentor, and coach a team of Customer Success Managers
Set clear performance expectations and provide ongoing feedback
Foster a collaborative and positive team culture
Client Engagement:
Develop and maintain strong relationships with clients
Act as a point of escalation for complex client issues
Drive plans for engagement for the team during key advertising days including BFCM
Strategy and Planning:
Contribute to the development and execution of the overall customer success strategy
Analyze customer data and feedback to identify trends and areas for improvement
Work with cross-functional teams to align customer success initiatives with company goals
Performance Metrics:
Establish and monitor key performance indicators (KPIs) for the Customer Success team
Track team performance against goals and implement strategies for improvement
Training and Development:
Coordinate training programs to ensure CSMs are equipped with the necessary skills and knowledge
Conduct regular skill assessments and provide ongoing professional development opportunities
Communication:
Facilitate regular team meetings to discuss goals, challenges, and best practices
Act as a liaison between the Customer Success team and other departments within the organization
Customer Advocacy:
Identify opportunities for customer testimonials, case studies, and other advocacy initiatives
Encourage and support the team in building strong advocate relationships
Documentation:
Ensure accurate and up-to-date documentation of client interactions and agreements
Implement and maintain a customer success knowledge base
Generate and Publish the weekly reporting dashboards and insights, visualize the data gathered from multiple data sources
Act as a SME of digital media data, with an understanding of how media data connects with the rest of the marketing datasets;
Work with Leads and managers to identify reporting visualization needs to support a combination of ad-hoc and automated evaluative, tactical optimization and planning analyses
Manage day-to-day communication and expectations with internal and external stakeholders in relation to media data accessibility and utilization;
Oversee day-to-day media data operations, including coordinating with media teams to perform data quality assurance and resolve issues in a timely manner
Manage multiple ad hoc requests concurrently and work through ongoing tasks, alerts, and opportunities surfaced both systematically and manually created
Provide support for media reporting as the digital analytics team expands
Work with Marketing Data Analytics Lead to evaluate and identify second and third-party data providers in support of cross-portfolio advanced audience strategy across all paid media channels
Proactively identify and communicate with customers based on a targeted list of high potential and/or at risk customers, in which you’ll provide recommendations to improve performance
Manage multiple ad hoc requests concurrently and work through ongoing tasks, alerts, and opportunities surfaced both systematically and manually created
Educate customers on the client's Growth Platform, features and use-cases. Including how to set up campaigns, tailored to goals and measure results
Assist customers in seeing the value in client's Platform and build rapport, resulting in increased customer satisfaction, customer retention, and revenue retention
Develop and relay SaaS + Media strategies focused on growth, based on customer goals. Including owning and driving subscription renewals
Work cross functionally with the marketing team to develop educational assets that will be used to assist with customer communication
Be the voice of the customer by driving product and process improvements. Provide feedback to product, engineering, marketing, and other internal teams