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Brak treści. Ta firma nie uzupełniła zakładki “O firmie”.
Rekrutacje prowadzone przez firmę:
Wszystkie (9)Aktualne ( 0 )Archiwalne ( 9 )
Specjalista / Specjalistka ds. performance marketingu
Kraków
Wygasła: 12.05.2023
full-time
kontrakt B2B
hybrid work
specialist (Mid / Regular)
Obowiązki:
Develop, manage, and optimize comprehensive paid social campaigns, audiences, and Ads;
Monitor and manage marketing channels with an emphasis on Facebook,
Continuously track and update data, monitor performance, and find new ways to improve scale and return on ad spend (ROAS);
Audit existing social media ad campaigns and identify new opportunities to increase client conversions;
Report on key metrics (CTR, CPA, ROAS) for every campaign with the ability to analyze performance, and identify areas for improvement;
Partner with a cross-functional team to execute cross-channel ad campaigns;
Communicate professionally and consistently with clients;
Maintain a high level of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
Specjalista / Specjalistka ds. performance marketingu
Kraków
Wygasła: 09.04.2023
full-time
kontrakt B2B
hybrid work
specialist (Mid / Regular)
Obowiązki:
Develop, manage, and optimize comprehensive paid social campaigns, audiences, and Ads;
Monitor and manage marketing channels with an emphasis on Facebook,
Continuously track and update data, monitor performance, and find new ways to improve scale and return on ad spend (ROAS);
Audit existing social media ad campaigns and identify new opportunities to increase client conversions;
Report on key metrics (CTR, CPA, ROAS) for every campaign with the ability to analyze performance, and identify areas for improvement;
Partner with a cross-functional team to execute cross-channel ad campaigns;
Communicate professionally and consistently with clients;
Maintain a high level of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
Specjalista ds. Optymalizacji Konwersji E-Commerce - A/B Tester
Kraków
Wygasła: 15.10.2022
pełny etat
umowa o pracę
kontrakt B2B
praca hybrydowa
starszy specjalista (Senior)
Obowiązki:
Organizowanie testów on site, stawianie i weryfikowanie hipotez, analiza wyników przeprowadzonych testów oraz rekomendacja zmian testowanych elementów,
Monitoring oraz analiza podejmowanych działań zmierzających do optymalizacji współczynników efektywnościowych w obszarze e-commerce,
Optymalizacja współczynnika konwersji poprzez zarządzanie, testowanie i wdrażanie punktów konwersji w lejku marketingowym,
Tworzenie procesów sprawnego testowania oraz przygotowywanie dokumentacji związanej z tym obszarem działania,
Rozwijanie metodologii testów A/B oraz badań jakościowych,
Analiza zachowania użytkownika oraz ścieżek zakupowych na podstawie danych ilościowych i jakościowych,
Rekomendacja zmian w obszarze UX w oparciu o monitoring konkurencji,
Współpraca z działem marketingu i sprzedaży w celu optymalizacji ogólnej strategii marketingowej,
Accomplishes department objectives by managing staff; planning and evaluating department activities
Maintains staff by recruiting, selecting, orienting, and training employees
Develops personal growth opportunities
Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results
Coaches, counsels, and disciplines employees
Develops, coordinates, and enforces systems, policies, procedures, and productivity standards
Establishes strategic goals by gathering pertinent business, financial, service, and operations information
Defines objectives, identifies and evaluates trends and options, chooses a course of action, and evaluates outcomes
Accomplishes financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions
Maintains quality service by enforcing quality and customer service standards, analyzing and resolving quality and customer service problems, and recommending system improvements
Contributes to team effort by accomplishing related results as needed
Analyze campaign performance and suggest improvements;
Report on sales revenue generated from email marketing efforts;
Ensure emails follow industry policies and best practices
We are looking for a talented Email marketing manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end and managing email databases. If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you
Identify target audience and grow our email list;
Design and implement direct email marketing campaigns;
Proofread emails for clarity, grammar, and spelling;
Ensure mobile-friendly email templates;
Upgrade our email templates using graphics, personalization, and advanced features;
Ensure prompt and accurate communication with clients via email to minimize unsubscribes;
Create email databases;
Analyze campaign performance and suggest improvements;
Report on sales revenue generated from email marketing efforts;
Ensure emails follow industry policies and best practices
Create, implement and refine a comprehensive QA marketing plan to drive quality into the heart of the department;
Develop testing protocols to minimize errors across all marketing channels and ensure the highest standards for all communications;
Deliver accountability to all pillars of our marketing team;
Collaborate closely with your teammates to implement best practices throughout the design, delivery and optimization process;
Clearly communicate QA project status, specifications and issues to the marketing team and internal stakeholders;
Test all assets, including website, landing pages, marketing automation workflows, emails, etc;
Proofread and test all deliverables for consistency, image quality, alignment, responsive design, form fields, user flow, dynamic content and personalizations, downloads, link accuracy, event recording, etc;
Test functionality, browser compatibility, accessibility and information structure, multi- channel compatibility and visual and voice compatibility, as well as standards for reliability and usability;
Keep meticulous documentation and maintain a log of all test results;
Make useful design recommendations and document unexpected behavior and errors, then bring issues to the team’s attention;
Oversee improvements, verify resolutions and manage the final review;
Segment lists based on demographic data or engagement behaviours;
Prepare final mailing lists and execute test sends;
Regularly clean our email data base and detect areas for improvement;
Deploy all deliverable sand communicate completion to stakeholders;
Monitor campaigns post-deployment to validate successful completion;
Research, recommend and implement tools to continuously increase quality and automation across the department
Discuss the results of client-specific and/or company-wide deliverability matters with the rest of the Email Marketing Team and collaborate on actions to be taken;
Help create and maintain relationships with ISPs and other solutions providers in order to successfully troubleshoot deliverability problems;
Assist in creating and updating internal, deliverability-focused documentation for the rest of the team, and external "Deliverability Best Practices" documents