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Brak treści. Ta firma nie uzupełniła zakładki “O firmie”.
Rekrutacje prowadzone przez firmę:
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Consultant in life science domain with Sales & Marketing skills
Pułkownika Ryszarda Kuklińskiego 17, Podgórze, Kraków
Wygasła: 26.10.2022
full-time
umowa o pracę
full office work
specialist (Mid / Regular)
Obowiązki:
Thought leadership
Generate insightful & compelling content (webinars, blogs, whitepapers, etc.) to influence customers, buyers, industry specialists, research analysts, etc
Work with appropriate subject matter experts and other stakeholders in thought leadership development
Product Positioning and Messaging
Define the messaging and positioning for campaigns to support key offerings for both clients and prospects
Competitive Intelligence
Analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition
Market Research
Identify and validate urgent, pervasive problems in the market
Analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition
Sales Tools/Training
Work closely with sales to understand their challenges and needs relative to selling the offering, and create and maintain sales tools to help sales succeed
Ensure new and updated training materials are maintained within the content management system
Event and Sales Support
• developing impactful marketing campaigns to support strategic objectives
• managing digital marketing initiatives including email, social media, SEO, PPC, and webinars
• supporting sales and business development with strategies and marketing materials
• driving product/service launch planning and execution
• working with SMEs to develop blogs, whitepapers, articles and webinars
• helping develop content marketing strategy and plan
• coordinating materials and opportunities with industry events and conferences
• managing key vendors
• creating data-driven marketing recommendations
• tracking and reporting key metrics
• conducting competitor analysis
Thought Leadership
Generate insightful & compelling content (webinars, blogs, whitepapers, etc.) to influence customers, buyers, industry specialists, research analysts, etc
Work with appropriate subject matter experts and other stakeholders in thought leadership development
Sales Tools/Training
Work closely with sales to understand their challenges and needs relative to selling the offering, and create and maintain sales tools to help sales succeed
Ensure new and updated training materials are maintained within content management system
Event and Sales Support
• developing impactful marketing campaigns to support strategic objectives
• managing digital marketing initiatives including email, social media, SEO, PPC, and webinars
• supporting sales and business development with strategies and marketing materials
• driving product/service launch planning and execution
• working with SMEs to develop blogs, whitepapers, articles and webinars
• helping develop content marketing strategy and plan
• coordinating materials and opportunities with industry events and conferences