Pracodawca
Warszawa
Marta Busłajew

Ocen

poleca firmę Opinie ()

Ocena ogólna pracodawcy

Warszawa, ul. Eugeniusza Kwiatkowskiego 6/14

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Digital Marketing Director

Warszawa

Wygasła: 20.02.2022

full-time

umowa o pracę
kontrakt B2B

home office work

director

Obowiązki:

This role will:
● Develop and activate digital frameworks and strategies that build and engage audiences using websites, SEO, SEM email, and advertising tactics while utilizing data to create benchmarks and deliver monthly metrics dashboards to drive business objectives as a part of a broader analytics plan to measure and optimize YNV Group websites
● Use innovative technology and engagement to create valuable customer experiences focused on personalization and convenience
● Support and activate CRM needs and own marketing engagement platform for email, SMS, and social engagement, providing tools, resources, and governance to the marketing teams to manage digital campaigns in addition to supporting the search and onboarding of vendor partners to drive forward key initiatives
● Create proactive approaches to pilot and test emerging technology and experiences as well as training, resources, and governance to enable engagement programs across all brands
● Support website needs including content management (AEM), maintenance, CMS governance/training, customer response, and planning
● Partner with key strategic leaders in brand, B2B Marketing, Corporate Communications, and Talent Acquisition to drive action for the organization (awareness, leads, conversion, etc.)
● Implement a long-term digital roadmap to deliver on the needs of the business and anticipate opportunities to grow YNV Group’s digital presence across brands
● Manage external agency in the development and ongoing evolution of the YNV Group websites, ensuring tasks are delivered on time and on budget

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Marta Busłajew