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Regional Marketing Manager Polish speaking - freelance base
Emilii Plater 53, Śródmieście, Warszawa
Wygasła: 22.01.2022
full-time
umowa o pracę
hybrid work
manager / supervisor
Obowiązki:
Implementation Customer Communication Strategy
Consistent execution of harmonised communication deliverables including value messaging for all participants in the region across all touch points with customer testimonials, case studies etc
(based on input from region and direction from central marketing)
Creation of customer marketing deliverables ensuring employer branding materials are relevant, fresh and used throughout the year
Ensure all deliverables are aligned to global strategy and on-brand
2: Customer engagement through Events optimising Communications & PR
Ensure roll out and implementation of centralised approach and deliverables for all events (ensure all deliverables are on-brand)
Manage and drive media (PR), social media and Top Employers engagement aligned with the annual Certification announcement and dinner
Manage the production and create content for the Top Employers Certification announcement across our different media partners
Manage media partnerships and drive new opportunities
3: Content marketing:
Content Management on our digital platforms: Create and curate content i.e. HQ HR Best Practice and Trends Reports, Top Employers eBook, Top Employers testimonial videos etc. Effective usage of analytics for monitoring & reporting purposes
Ensure all deliverables are on-brand
4: Lead generation, nurturing and automation:
Manage and execute LinkedIn advertising and lead nurturing campaigns to support our commercial efforts: create and curate content. Effective usage of analytics for monitoring & reporting purposes
Key Result Area 5: Marketing strategy (collaborate with central marketing)
Implement marketing strategy aligned with global marketing strategy and effectively manage the budget (optimise budget for best performing channels through analytics and metrics)
Explore the market with respect to new business opportunities and customer needs, supporting the product roadmap and marketing strategies based on market research, customer requirements and competitor analysis
Generating revenue in line with commercial targets within respective Territory:
Turn prospect into strategic business accounts via cold call, email and social strategies
Drive sales growth and pipeline through preparing and setting up qualified meetings (meeting prep, conduct an effective needs analysis, deliver sales presentations, answer questions and objections, conduct the post meeting activity effectively)
Close deals through qualified offer preparation and negotiation, and ensuring lasting agreements
Achieve company growth targets for new business acquisition and renewal
Pro-active, relevant and on-going engagement and communication with (potential) Top Employers:
Confidently connect 1-on-1 with senior, regional HR stakeholders of large (Tier 1, 2) global companies
Effectively and persuasively position and present the full value of the Programme across the areas of responsibility and areas of focus
Manage relationship of current participants
Sharing and evangelise subject matter expertise about Top Employers HR Certification
Liaised and constructive collaboration with internal stakeholders:
Commercially support and partner with international colleagues as part of global sales team
Work closely with Marketing to support events and follow up digital leads in a timely manner