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We are looking for an Off-site SEO & Link building Manager to join our Marketing & Communications team, where you'll lead efforts to build backlinks and secure media coverage for our BOLD brands
Off-site SEO & Link Building Manager in Poland, consisting of 11 FTEs, setting their OKRs, monitoring performance against goals, and tracking KPIs of the team
Coordinate with the Outreach Team Lead to set content and pitching calendar to optimize securing backlinks in international markets
Oversee the Research team to ensure best practices for reporter research, link tracking, and managing databases
Direct the workflow of the writers and liaise with the content team to publish posts
Handle relevant SEO-related requests, such as audits, keyword research, and competitive analysis
Reporting campaign performance KPIs to stakeholders
Collaborate with SEO and Content Teams to align and integrate digital PR efforts to overall SEO strategies
Accountable to ensure campaign acquired backlinks are in compliance with search engine guidelines
Make changes on product and content pages. Provide support in creating and developing websites for various brands (e.g. InterviewMe.pl, Zety.com, ResumeLab.com, LiveCareer.)
Monitor and optimize performance and SEO of websites
Maintenance and development of existing applications
Code reviews
Research and implementation of new technologies
Develop and maintain documentation
Participate in dailies, plannings, retrospectives & refinements
Work closely with the Senior Director of Corporate Communications to deliver business goals through link building, PR campaigns, and other off-site SEO efforts
Manage the Digital PR team in Poland, consisting of 11 FTEs, setting their OKRs, monitoring performance against goals, and tracking KPIs of the team
Coordinate with the Outreach Team Lead to set content and pitching calendar to optimize securing backlinks in international markets
Oversee the Research team to ensure best practices for reporter research, link tracking, and managing databases
Direct the workflow of the writers and liaise with the content team to publish posts
Handle relevant SEO-related requests, such as audits, keyword research, and competitive analysis
Reporting campaign performance KPIs to stakeholders
Collaborate with SEO and Content Teams to align and integrate digital PR efforts to overall SEO strategies
Accountable to ensure campaign acquired backlinks are in compliance with search engine guidelines
Dive deep into research, usability studies, and customer feedback to shape an intuitive, user-centric product that exceeds customer expectations
Drive innovation and stay ahead of the competition by analyzing market trends and identifying cutting-edge opportunities for differentiation
Craft clear and compelling product requirements and documentation, empowering the team to achieve goals efficiently
Build and launch high-quality resume-building experiences, relentlessly optimizing them through A/B testing
Utilize data-driven insights, in partnership with Data Science, to optimize and iterate on features to maximize user satisfaction while driving business growth
Collaborate seamlessly with cross-functional teams, including Design, Engineering, Marketing, and Customer Support, to ensure a smooth product development process
Dive deep into research, usability studies, and customer feedback to shape an intuitive, user-centric product that exceeds customer expectations
Drive innovation and stay ahead of the competition by analyzing market trends and identifying cutting-edge opportunities for differentiation
Craft clear and compelling product requirements and documentation, empowering the team to achieve goals efficiently
Build and launch high-quality resume-building experiences, relentlessly optimizing them through A/B testing
Utilize data-driven insights, in partnership with Data Science, to optimize and iterate on features to maximize user satisfaction while driving business growth
Collaborate seamlessly with cross-functional teams, including Design, Engineering, Marketing, and Customer Support, to ensure a smooth product development process
Work closely with the Senior Director of Corporate Communications to deliver business goals through link building, PR campaigns, and other off-site SEO efforts
Manage the Digital PR team in Poland, consisting of 11 FTEs, setting their OKRs, monitoring performance against goals, and tracking KPIs of the team
Coordinate with the Outreach Team Lead to set content and pitching calendar to optimize securing backlinks in international markets
Oversee the Research team to ensure best practices for reporter research, link tracking, and managing databases
Direct the workflow of the writers and liaise with the content team to publish posts
Handle relevant SEO-related requests, such as audits, keyword research, and competitive analysis
Reporting campaign performance KPIs to stakeholders
Collaborate with SEO and Content Teams to align and integrate digital PR efforts to overall SEO strategies
Accountable to ensure campaign acquired backlinks are in compliance with search engine guidelines
Support and implement a comprehensive SEO strategy for our resume products that aligns with our business goals and targets
Measure KPIs for organic registrations and conversions for our resume builder
Secure top positions for websites for high-intent keywords related to our content
Identify growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques to generate high quality content and enhance user experience
Collaborate on the SEO roadmap and work with development team to implement latest SEO enhancements related to structured data, hreflang, meta directives, and content formatting for featured snippets
Contribute to SEO audits, maintain an up-to-date SEO performance analysis, and assess the capture of high-intent search traffic compared to competitors through competitor analysis and keyword research
Create tickets for developers (via Jira), QA changes on staging environments, and follow tickets through to production
Support and implement a comprehensive SEO strategy for our resume products that aligns with our business goals and targets
Measure KPIs for organic registrations and conversions for our resume builder
Secure top positions for websites for high-intent keywords related to our content
Identify growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques to generate high quality content and enhance user experience
Collaborate on the SEO roadmap and work with development team to implement latest SEO enhancements related to structured data, hreflang, meta directives, and content formatting for featured snippets
Contribute to SEO audits, maintain an up-to-date SEO performance analysis, and assess the capture of high-intent search traffic compared to competitors through competitor analysis and keyword research
Create tickets for developers (via Jira), QA changes on staging environments, and follow tickets through to production
Dive deep into research, usability studies, and customer feedback to shape an intuitive, user-centric product that exceeds customer expectations
Drive innovation and stay ahead of the competition by analyzing market trends and identifying cutting-edge opportunities for differentiation
Craft clear and compelling product requirements and documentation, empowering the team to achieve goals efficiently
Build and launch high-quality resume-building experiences, relentlessly optimizing them through A/B testing
Utilize data-driven insights, in partnership with Data Science, to optimize and iterate on features to maximize user satisfaction while driving business growth
Collaborate seamlessly with cross-functional teams, including Design, Engineering, Marketing, and Customer Support, to ensure a smooth product development process
Work with the INTL SEO Team to develop high-quality SEO content for a head term, category, job title, and specialty pages, such as CVs to improve search rankings
Build/ manage the building of new BR CVs
Write or rewrite key pages to SEO’s master tickets
Write Job Title pages to current briefs
Write Category pages to current brief
Write meta for all BR pages updates: new & existing
Support the BR page production process, including using JIRA to raise tickets, and performing UAT
Drive the growth of our document creation products by developing and implementing experimentation-driven strategies
Working with Engineering, Data Science, User Experience, and Marketing teams to plan, build and launch high-quality resume-building experiences and relentlessly optimizing them through AB testing
Participating in planning and agile ceremonies multiple times a week that require early and late night zoom meetings
Understanding and leading analyses of the competitive environment, customers, and product metrics to determine the right set of features to drive engagement and usage
Support senior product managers in product discovery, setting strategy, defining requirements, planning, and designing of larger initiatives
Own and Lead product discovery, strategy, requirements, planning, and design of smaller features and enhancements
Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction
Defining and analyzing metrics that inform the success of products
Your role will be to support local engineering teams as a member of the infrastructure team this means working with production, testing and development environments
od 25000 do 30000 PLN
Ogłoszenie Archiwalne
Ogłoszenie Archiwalne
Product Manager
Warszawa
Wygasła: 02.11.2023
full-time
umowa o pracę
kontrakt B2B
home office work
hybrid work
specialist (Mid / Regular)
Obowiązki:
Develop requirements and manage the delivery of new product capabilities and offerings
Work on internal platforms and customer-facing experiences
Understand the unique template needs for users around the world
Collaborate with researchers, subject-matter experts, designers, and engineers
Distill findings into a global product strategy for resume templates and align stakeholders to this strategy
Dive deep into research, usability studies, and customer feedback to shape an intuitive, user-centric product that exceeds customer expectations
Drive innovation and stay ahead of the competition by analyzing market trends and identifying cutting-edge opportunities for differentiation
Craft clear and compelling product requirements and documentation, empowering the team to achieve goals efficiently
Build and launch high-quality resume-building experiences, relentlessly optimizing them through A/B testing
Utilize data-driven insights, in partnership with Data Science, to optimize and iterate on features to maximize user satisfaction while driving business growth
Collaborate seamlessly with cross-functional teams, including Design, Engineering, Marketing, and Customer Support, to ensure a smooth product development process
Define and execute a roadmap for Generative AI, expanding content capabilities through innovation
Collaborate with cross-functional team of data scientists, content experts, linguists, engineers, researchers, and designers
Rapidly experiment and iterate as we learn which experiences most resonate with our customers through interpretation of analytics and user research
Lead execution, project planning and requirements gathering from partner teams and ensure business goals and timeline are met
Drive discovery and delivery, leveraging AI and other technologies to meet the needs of our diverse customers and improve our overall efficiency and effectiveness
Engage closely with engineering and product to build and test features, using lean and agile methodologies
Collaborate with a distributed team across several different locales and time zones, including India, Europe, and Puerto Rico
Stay informed about industry trends and best practices in Generative AI, LLM and machine learning
Drive the growth of our document creation products by developing and implementing experimentation-driven strategies
Working with Engineering, Data Science, User Experience, and Marketing teams to plan, build and launch high-quality resume-building experiences and relentlessly optimizing them through AB testing
Participating in planning and agile ceremonies multiple times a week that require early and late night zoom meetings
Understanding and leading analyses of the competitive environment, customers, and product metrics to determine the right set of features to drive engagement and usage
Support senior product managers in product discovery, setting strategy, defining requirements, planning, and designing of larger initiatives
Own and Lead product discovery, strategy, requirements, planning, and design of smaller features and enhancements
Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction
Defining and analyzing metrics that inform the success of products
Managing and improving marketing-related pages and assets - like product landing pages
Supervising marketing and acquisition efforts and campaigns
Orchestrating A/B testing of new features, ideas and solutions
Overseeing the delivery of onsite marketing copy, landing pages and videos while collaborating with UX/UI and creative
Partnering with design and research teams to develop and execute marketing project roadmaps, timelines and agreed upon deliverables
Partnering with existing product marketers and product managers to develop the brand strategy and oversee at a high-level execution across digital channels (SEM, SEO, Affiliate, Social etc.)
Ownership of the consumer/customer within your market and products and ability to translate consumer needs & expectations into actionable initiatives or improvements
Improving core top of the funnel performance metrics including CPAs, CTRs, CVRs
Owning end to end data to identify growth opportunities and deliver results
Analyzing market, customer, product data to generate innovative ‘breakout’ product marketing strategies by country and country customer segments and execute on them
Ideate, prioritize, plan, and execute over 50 A/B funnel optimization tests a year all aimed at growing CVR
Work with Engineering, Design and Marketing teams to plan, build and launch high-quality job-seeking experiences and relentlessly optimizing them through A/B testing
Participating in Agile and planning ceremonies multiple times a week that require early and late night zoom meetings
Work collaboratively with research, business analytics, and data science to draw insights from data analysis, competitive analysis, and user research
Drive requirements and write user stories, help organize sprints, and participate in process improvements
Serve as point-person on projects to clarify business requirements and UX strategy to IT, and ultimately be responsible for user acceptance testing
Regularly meet to keep ELT and teams informed on project status
Be the voice of the consumer, and a champion for them
Ideate, prioritize, plan, and execute over 50 A/B funnel optimization tests a year all aimed at growing CVR
Work with Engineering, Design and Marketing teams to plan, build and launch high-quality job-seeking experiences and relentlessly optimizing them through A/B testing
Participating in Agile and planning ceremonies multiple times a week that require early and late night zoom meetings
Work collaboratively with research, business analytics, and data science to draw insights from data analysis, competitive analysis, and user research
Drive requirements and write user stories, help organize sprints, and participate in process improvements
Serve as point-person on projects to clarify business requirements and UX strategy to IT, and ultimately be responsible for user acceptance testing
Regularly meet to keep ELT and teams informed on project status
Be the voice of the consumer, and a champion for them
Maintain a world-class employee experience and ensure HR processes are smooth and effective for all business partners and employees
Recommend ideas and strategies related to Talent Management, Performance Management, Employee Relations, Staffing, and Organization Structure which enable significant growth while protecting the culture and values of the Bold Poland office
Developing and implementing an HR Roadmap tailored to meet the business's specific needs
Form strong partnerships with other business functions to collaborate, provide guidance and support, and solve business issues, with a constant eye on continuous improvement. Involve managers in building and improving HR processes
Manage complex employee relations issues ensuring compliance with applicable employment laws and regulations. Partner with the legal department as needed to ensure regulatory compliance of all HR operations
Work closely with the Global HR Team to develop cross-geos policies and programs which enhance teams’ growth, and engagement, help retain talents, and enable knowledge sharing
This role will be reporting to the Chief Human Resources Officer based in the U.S
Making changes on product and content pages. Providing support in creating and developing websites for various brands (e.g. InterviewMe.pl, Zety.com, ResumeLab.com, LiveCareer.)
Monitoring and optimization performance and SEO of websites
Maintenance and development of existing applications
Code reviews
Research and implementation of new technologies
Participation in dailies, plannings, retrospectives & refinements
Managing and improving marketing-related pages and assets - like product landing pages
Supervising marketing and acquisition efforts and campaigns
Orchestrating A/B testing of new features, ideas and solutions
Overseeing the delivery of onsite marketing copy, landing pages and videos while collaborating with UX/UI and creative
Partnering with design and research teams to develop and execute marketing project roadmaps, timelines and agreed upon deliverables
Partnering with existing product marketers and product managers to develop the brand strategy and oversee at a high-level execution across digital channels (SEM, SEO, Affiliate, Social etc.)
Ownership of the consumer/customer within your market and products and ability to translate consumer needs & expectations into actionable initiatives or improvements
Improving core top of the funnel performance metrics including CPAs, CTRs, CVRs
Owning end to end data to identify growth opportunities and deliver results
Analyzing market, customer, product data to generate innovative ‘breakout’ product marketing strategies by country and country customer segments and execute on them
Work with the INTL SEO Team to develop high-quality SEO content for a head term, category, job title, and specialty pages, such as CVs to improve search rankings
Build/ manage the building of new BR CVs
Write or rewrite key pages to SEO’s master tickets
Write Job Title pages to current briefs
Write Category pages to the current brief
Write meta for all BR pages updates: new & existing
Support the BR page production process, including using JIRA to raise tickets, and performing UAT
Coordinating the activities of our INTL writing team to ensure prioritization of key content for each of the Bold properties as directed by your SEO Content Manager
Working with your SEO Content Manager on prioritization of daily and weekly writing assignments while collaborating with the INTL team of writers to ensure deadlines are met
Working with the INTL writing team to develop high quality, unique, and engaging content for head term, category, job title, and specialty pages to improve search engine rankings
Meeting regularly with the team of INTL writers to provide content strategy, deadlines, goals, and industry updates
Performing routine SEO and content marketing analysis of key pages to provide recommendations for improved search engine rankings and optimization opportunities
Conducting regular Internet research for the UK, ES, and FR markets on various topics related to writing assignments and optimization efforts
Editing and managing vendor writing of key pages for grammar, spelling, syntax, factual accuracy, SEO best practice, and readability
Writing keyword-rich, SEO copy for our Bold INTL properties using appropriate keywords, clarity, style, and tone to increase organic inbound traffic as well as conversions
Working with internal SEO resources to enhance knowledge of search industry trends and tools to continuously improve content quality
Building credibility and managing communications with key internal and external stakeholders including product, design, and engineering teams
Updating the INTL tone of voice and quality guidelines for SEO pages, with support from your SEO Content Manager
Assist in the INTL page production process with the support of the SEO Content Manager
Perform related work and additional duties as needed or required
You will influence the most crucial areas of a patch of our users
On behalf of Product, you will also work with the SEM and SEO teams, participating in syncs or workshops
Working with the product team and occasionally taking part in our activities
Working on specific projects such as InterviewMe, Zety and ResumeLab, including international versions
Planning and execution of user research projects, including usability tests, interviews, surveys, personas, customer journey mapping, field visits or remote sessions
Developing a user research roadmap with the team to explore and measure customer experience
Working closely with UX/UI designers and the product team to identify research questions and hypotheses
Analysing, connecting, visualising and presenting research results to the Product Team
Driving actions through insight delivery
Being a user advocate and helping others gain insights into better understanding our users and their needs
Continuously innovate and improve processes, combining qualitative and quantitative methods
Working with the INTL SEO Team to develop high-quality, unique and engaging assets for head term, category, job title, and specialty pages, to improve search engine rankings
Working with your team lead on prioritization of daily and weekly asset assignments
Collaborating with team members to ensure that priority deadlines are met
Frequently reviewing content strategies, goals, and industry updates provided by your manager
Writing keyword-rich CV/Cover Letter copy for our Bold Italian property using appropriate keywords, clarity, style, and tone to increase organic inbound traffic as well as conversions
Performing timely, thorough, job-type research using various search and analytics tools
Conducting Internet research for the IT market on various topics related to asset assignments and optimization efforts
Working with internal SEO resources to enhance knowledge of search industry trends and tools to continuously improve asset development
Building credibility and managing communications with key internal stakeholders including product, design, and engineering teams
Reviewing builder functionality to provide feedback for our product team for UX improvement
Assist with new vendor testing and onboarding as needed
Performing related work and additional duties as needed or required
Working with Engineering, Localisation, Data Science, Analytics, Research, Content, UX Design, and Marketing teams to plan, build and launch high-quality resume-building experiences
On-going A/B Testing and analysis of funnels
Understanding analyses of the competitive environment, customers, and product metrics to determine the right set of features to drive engagement and usage
Driving requirements, planning, and design of new features and enhancements
Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction
Analyzing metrics that inform the success of products
Executing (SEO) search engine optimization tactics, including ongoing evaluation of keywords, content, and metadata, and campaign performance tracking
Creating and driving successful SEO content strategy for existing and newly acquired INTL properties in conjunction with a marketing content team and other partners
Conducting conversion-focused analysis and planning of site strategy
Continually evaluating and improving the effectiveness of SEO campaigns through keyword ranking, organic traffic acquisition, conversion rates, and search engine referrals
Collaborating with various teams across the globe on link building, product marketing, web development, and engineering
Working with Engineering Team in India to implement INTL SEO strategies
Collaborating with Sr. SEO Manager/SEO Manager to develop project roadmaps and execute effectively in a timely manner
Conducting technical website audits; analyzing HTML, CSS, robots.txt, and .htaccess files for SEO problems
Providing written direction and implementing changes on site
Increasing organic performance results on My Perfect CV in France
Making changes on product and content pages. Providing support in creating and developing websites for various brands (e.g. InterviewMe.pl, Zety.com, ResumeLab.com.)
Monitoring and optimization performance and SEO of websites
Maintenance and development of existing applications
Code reviews
Research and implementation of new technologies
Participation in dailies, plannings, retrospectives & refinements
Executing (SEO) search engine optimization tactics, including ongoing evaluation of keywords, content, and metadata, and campaign performance tracking
Creating and driving successful SEO content strategy for existing and newly acquired INTL properties in conjunction with a marketing content team and other partners
Conducting conversion-focused analysis and planning of site strategy
Continually evaluating and improving the effectiveness of SEO campaigns through keyword ranking, organic traffic acquisition, conversion rates, and search engine referrals
Collaborating with various teams across the globe on link building, product marketing, web development, and engineering
Working with Engineering Team in India to implement INTL SEO strategies
Collaborating with Sr. SEO Manager/SEO Manager to develop project roadmaps and execute effectively in a timely manner
Conducting technical website audits; analyzing HTML, CSS, robots.txt, and .htaccess files for SEO problems
Providing written direction and implementing changes on site
Increasing organic performance results on My Perfect CV in France
Working with Engineering, Localisation, Data Science, Analytics, Research, Content, UX Design, and Marketing teams to plan, build and launch high-quality resume-building experiences
On-going A/B Testing and analysis of funnels
Understanding and leading analyses of the competitive environment, customers, and product metrics to determine the right set of features to drive engagement and usage
Driving strategy, requirements, planning and design of new features and enhancements
Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction
Defining and analyzing metrics that inform the success of products
Executing (SEO) search engine optimization tactics, including ongoing evaluation of keywords, content, and metadata, and campaign performance tracking
Creating and driving successful SEO content strategy for existing and newly acquired INTL properties in conjunction with a marketing content team and other partners
Conducting conversion-focused analysis and planning of site strategy
Continually evaluating and improving the effectiveness of SEO campaigns through keyword ranking, organic traffic acquisition, conversion rates, and search engine referrals
Collaborating with various teams across the globe on link building, product marketing, web development, and engineering
Working with Engineering Team in India to implement INTL SEO strategies
Collaborating with Sr. SEO Manager/SEO Manager to develop project roadmaps and execute effectively in a timely manner
Conducting technical website audits; analyzing HTML, CSS, robots.txt, and .htaccess files for SEO problems
Providing written direction and implementing changes on site
Increasing organic performance results on My Perfect CV in France
Working with the INTL SEO Team to develop high-quality, unique, and engaging content for a head term, category, job title, and specialty pages, such as CVs, to improve search engine rankings
Working with your team lead on the prioritization of daily and weekly writing assignments
Frequently reviewing content strategies, goals, and industry updates provided by your manager
Writing keyword-rich, SEO copy for our Bold FR property using appropriate keywords, clarity, style, and tone to increase organic inbound traffic as well as conversions
Performing timely, thorough, keyword research using various search and analytics tools
Conducting Internet research for the FR market on various topics related to writing assignments and optimization efforts
Reviewing/copyediting agency and/or freelance submissions for grammar, spelling, syntax, etc
Updating the FR tone of voice and quality guidelines for SEO pages, with support from the Content Manager
Assist with new vendor testing and onboarding as needed
Performing related work and additional duties as needed or required
Taking care of the UX/UI at the most important part of the user path - the top of the funnel. You will have an influence on the most crucial first landing pages that our user interacts with
On behalf of Product, you will work with the Content and SEO teams, taking part in syncs or workshops as well
Working with the product team and occasionally taking part in our activities
Working on specific projects such as Zety and ResumeLab, including international versions
Taking care of infographics and assets for international brands (easy-peasy, not frequently)
Benchmarking and auditing selected Landing Pages
Providing specifications for web development to create A/B tests
Conducting moderated or unmoderated user tests
Redesigning responsive landing pages using UX methods and processes
Executing (SEO) search engine optimization tactics, including ongoing evaluation of keywords, content and metadata and campaign performance tracking
Creating and driving successful SEO content strategy for existing and newly acquired INTL properties in conjunction with a marketing content team and other partners
Conducting conversion-focused analysis and planning of site strategy
Increasing/managing SEO initiatives across international portals including Italy
Continually evaluating and improving the effectiveness of SEO campaigns through keyword ranking, organic traffic acquisition, conversion rates and search engine referrals
Presenting substantiated recommendations for changes that have a direct bearing on results
Performing best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of KPIs
Collaborating with various teams across the globe on link building, product marketing, web development and engineering
Managing on-page and technical aspects of INTL SEO projects including kickoff, requirements analysis, development, testing and launch
Working with Engineering Team in India to implement INTL SEO strategies
Collaborating with Sr. SEO Manager/SEO Manager to develop project roadmaps and execute effectively in a timely manner
Developing clear documentation of INTL SEO implementations
Identifying obstacles on site and working with various teams as well as developers to optimize their results
Conducting technical website audits; analyzing HTML, CSS, robots.txt, and .htaccess files for SEO problems
Providing written direction and implementing changes on site
Increasing organic performance results on My Perfect CV in Italy
Exploring data to find actionable insights and make product recommendations through funnels, cohort analyses, long-term trends, user segmentation, regression models, and more
Setting up, analyzing, and promoting good practices for A/B tests and multivariate experiments
Supporting decision-making process in the area of product development, business operations and acquisition
Working with the product team to implement, document, validate, and monitor our key product metrics, maintaining dashboards and reports
Synthesizing and communicating insights during the product development process
Conducting continuous analyses aimed at providing business insights, identifying anomalies and optimizing processes
Developing the necessary hard and soft skills to become a full-fledged member of a high performing product analytics team
Leading Product Team to plan, build and launch high-quality product experiences
Providing guidance through leading by example, training, and mentorship to grow a team of high-impact product managers and team leaders
Cooperating with partners: Localization, Content, Design, UX, Research, and Marketing teams to implement best-of-class customer-focused optimizations and features
Maintaining 1-on-1s with the team for career management
Understanding the competitive environment, customers, and analysis of metrics to reach accurate conclusions when setting deliverables and priorities
Driving strategy for new products, features, and enhancements for international products to reach company objectives for growth
Manage team performance of ~3 FTE through daily standups, sprint planning sessions, regular 1-on-1s, and quarterly reviews
Grow your own skills and help your team grow their skill set by learning, fine-tuning, and iterating on content created for multiple sites, brands, and locales
Collaborate with the SEO team to prioritize short and long-term projects to grow traffic and sales across a portfolio of sites
Deliver news-worthy content and ideas for purposes of digital PR and brand building
Execute a tried and tested SEO content strategy to grow traffic and sales
Providing feedback to writers in the form of suggestions, edits, and assuring current best practices are adhered to
Execute content roadmap for our sites to guarantee timely delivery of content
Learn new skills, techniques, and best practices to then share with the team
Searching for websites covering multiple geos and evaluating them in terms of off-site SEO. You’ll research domains for the US, UK, France, Italy, Spain, Brazil, Germany and Poland
Implementation and development of link-building activities
Searching for influencers, journalists, bloggers to build databases for Digital PR
Discovering and recording links won by the team
Inputting opportunities you research into databases
Working closely with Outreach Specialists to ensure they take full advantage of the opportunities offered
Manage team performance of ~3 FTE through daily standups, sprint planning sessions, regular 1-on-1s, and quarterly reviews
Grow your own skills and help your team grow their skill set by learning, fine-tuning, and iterating on content created for multiple sites, brands, and locales
Collaborate with the SEO team to prioritize short and long-term projects to grow traffic and sales across a portfolio of sites
Deliver news-worthy content and ideas for purposes of digital PR and brand building
Execute a tried and tested SEO content strategy to grow traffic and sales
Providing feedback to writers in the form of suggestions, edits, and assuring current best practices are adhered to
Execute content roadmap for our sites to guarantee timely delivery of content
Learn new skills, techniques, and best practices to then share with the team
Manage team performance of ~4 FTE through daily standups, sprint planning sessions, regular 1-on-1s, and quarterly reviews
Grow your own skills and help your team grow their skill set by learning, fine-tuning, and iterating on content created for multiple sites, brands, and locales
Collaborate with the SEO team to prioritize short and long-term projects to grow traffic and sales across a portfolio of sites
Deliver news-worthy content and ideas for purposes of digital PR and brand building
Execute a tried and tested SEO content strategy to grow traffic and sales
Providing feedback to writers in the form of suggestions, edits, and assuring current best practices are adhered to
Execute content roadmap for our sites to guarantee timely delivery of content
Learn new skills, techniques, and best practices to then share with the team
Taking care of the UX/UI at the most important part of the user path - the top of the funnel. You will have an influence on the most crucial first landing pages that our user interacts with
On behalf of Product, you will work with the Content and SEO teams, taking part in syncs or workshops as well
Working with the product team and occasionally taking part in our activities
Working on specific projects such as Zety and ResumeLab, including international versions
Taking care of infographics and assets for international brands (easy-peasy, not frequently)
Benchmarking and auditing selected Landing Pages
Providing specifications for web development to create A/B tests
Conducting moderated or unmoderated user tests
Redesigning responsive landing pages using UX methods and processes
Creating best-in-class design solutions and user experiences
Being able to function as a project leader as well as an individual contributor
Defining interaction models, user task flows, wireframes, and UI specifications
Driving the design direction for an interdisciplinary team that includes other designers, project management, business and brand strategists, and developers
Playing a key role in making our products clean, timeless, and intuitive
Incorporating user research findings into designs, and assisting in the collection of user research data
Managing the design process throughout the entire project, driving decisions, tracking issues, and working with the development team to produce outstanding work
Validating design solutions through moderated and unmoderated usability testing
Effectively communicating design choices & direction to multiple stakeholders by incorporating and articulating design principles that balance the customers' needs
Manage team performance of ~4 FTE through daily standups, sprint planning sessions, regular 1-on-1s, and quarterly reviews
Grow your own skills and help your team grow their skill set by learning, fine-tuning, and iterating on content created for multiple sites, brands, and locales
Collaborate with the SEO team to prioritize short and long-term projects to grow traffic and sales across a portfolio of sites
Deliver news-worthy content and ideas for purposes of digital PR and brand building
Execute a tried and tested SEO content strategy to grow traffic and sales
Providing feedback to writers in the form of suggestions, edits, and assuring current best practices are adhered to
Execute content roadmap for our sites to guarantee timely delivery of content
Learn new skills, techniques, and best practices to then share with the team
Searching for websites covering multiple geos and evaluating them in terms of off-site SEO. You’ll research domains for the US, UK, France, Italy, Spain, Brazil, Germany and Poland
Implementation and development of link-building activities
Searching for influencers, journalists, bloggers to build databases for Digital PR
Discovering and recording links won by the team
Inputting opportunities you research into databases
Working closely with Outreach Specialists to ensure they take full advantage of the opportunities offered
Help shape and validate our products in line with user needs and business goals for B2C and B2B products
Work closely with IT on the best solutions for products and features
Gather business requirements, do market research and analyze user needs, and distill them into actionable insights. Derive hypotheses, communicate them effectively, and test them
Iterate designs from initial sketches and prototypes to hi-fidelity wireframes
Create user flows and wireframes of new features/ideas
Identify success criteria and KPI measures to ensure design solutions meet objectives
Propose best practices to create shorter feedback loops and improve the collection and synthesis of user feedback and distribution of knowledge within the business
Leading product managers to plan, build, and launch high-quality product experiences
1:1s with employees and career management. Foster excellent team collaboration
Partnering with localization, Content, Design, UX, and Research and Marketing teams to implement best practices for building customer-focused optimizations and features
Understanding the leading analyses of the competitive environment, customers, and metrics to reach accurate conclusions when setting deliverables and priorities
Driving strategy, requirements, planning, and design of new features and enhancements for INTL products
Taking care of the Polish and American team to feel connected and involved
Making sure that grooming and planning meetings with engineers follow standards and that the team properly prioritizes its work
Integrating usability studies, research, and market analysis into product requirements to enhance user satisfaction
Ensuring results of the team including costs, schedules, methods, and staffing
Ability to report on these to upper management
Leading team and department in the achievement of company objectives and projects
Providing guidance through leading by example, training, and mentorship to grow a team of high-impact product managers
Business ownership of a portfolio of products (5 products available on 10 markets)
Analyze market, customer, product data to generate innovative 'breakout' product marketing strategies and personalization approaches by customer segments and execute them
Owning product vision and strategy that results in achieving the corporate revenue goals for the portfolio
Executing the product vision and strategy through developing a roadmap and translating it into OKRTs with the support of your direct reports
Working with local and international engineering teams to deliver high-quality products on time and within budget
Analyzing end-to-end data to identify business growth opportunities
Driving strategies for improving visitor-to-subscriber conversion and increasing engagement and lifetime value across countries that the portal touches
Partner with Product Management to orchestrate A/B testing and CRO
Reporting and presenting monthly outcomes during monthly, company-wide All Hands Meeting
Collaborating with other Product Leaders at BOLD to develop portal differentiation strategy, positioning, customer segmentation, and cross-product strategies
Being the people manager for your direct reports. This includes: quarterly evaluations, monthly 1on1s, and semi-annual development plans based on the product skillset map
Leading and developing the team of 4 Senior Recruiters ensuring our hiring goals are met
Creating a world-class candidate experience and ensuring our process is smooth and effective for all who interview with us
Implementing best practices around recruitment strategy, candidate sourcing, candidate care, timelines, and interviews
Recommend ideas and strategies related to recruitment that will contribute to the long-range growth of the company, focusing on sourcing great candidates that are a strong cultural fit for BOLD
Form strong partnerships with other business functions to collaborate and solve business issues with a constant eye on continuous improvement
This role will be reporting to the Talent Acquisition Director based in San Francisco
Working with the INTL SEO Team to develop high-quality SEO content to improve search rankings
Work on a content hub to develop articles, infographics, eBooks, etc
Researching and analyzing large amounts of data
Check freelance submissions for grammar, spelling, syntax, etc
Continue to update the spanish tone of voice guidelines (including a glossary) and quality guidelines for spanish SEO pages, with support from INTL Manager
Crafting regular, engaging, and shareable viral content