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Development of a holistic digital channel strategy and goals as well as strategies and goals for every single digital channel in consultation with line manager, brand management, central counterparts and marketing director
Editorial management and planning of PlayStation Poland digital channels
Definition, analysis and reporting of digital KPI’s for local owned & earned channels
Organic traffic generation for PS.com, PS Blog and PS Store
Support Platform, Software and Network Services teams to assure owned and earned coverage for campaigns
Local eCRM strategy development and management of local e-mail campaigns
Ownership Opt-in KPI: Development of local strategy and campaigns to increase Opt-in rate
Support and develop partnerships and collaboration between PlayStation owned channels & partners incl. 3rd parties and retailers
Support PR & Communication manager in assuring owned and earned coverage of PR and community relevant topics. Support for community management initiatives
Support and initiate content creation for local channels (including PS Extra YouTube channel)
Manage external Agencies responsible for owned & earned channels
Ownership and use of metric tools such as Adobe Analytics, SharePoint, Wrike, Spredfast, etc
Analyse the monthly activity of each channel through monthly reports and provide recommendations that help improve metrics and achieve KPI's
Share the reports with all the teams in a helpful & effective way so that especially brand management get’s an overview of owned and earned coverage in their area of responsibility
Execution of an annual digital channel audit in order to analyse the annual performance and in order to define the future digital channel strategy