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Developing and implementing long-term B2B marketing strategy through various channels (offline, online, social, and digital media) in close collaboration with management and sales colleagues worldwide
Transforming creative concepts and strategic goals into concrete marketing plans and budgets
Ensuring brand identity consistency for internal communication, employer branding, presentations, and the website
Coordinating worldwide participation in trade shows, including liaising with booth builders, booth planning, and practical organization
Expanding social media presence (LinkedIn, Facebook, and Instagram) with striking visual content and materials
Keeping company websites up-to-date
Creating and sending out weekly product mailings and monthly newsletters
Optimizing Google Analytics using SEO and SEA techniques
Designing catalogues, brochures, trade magazine advertisements, and other offline visual communications
Actively coordinating and participating in photo and video shoots
Coordinating the purchase and distribution of POS materials for various brands
Coordinating and practically organizing internal events
Identify and engage with major food importers, food service/retail and meat processing sector clients in the territory at c-suite and senior management level to build business;
Analyze, identify and quantify key market opportunities; identify sales targets, build client communities, craft and implement agreed sales plans;
To promote and sell Damaco Group products to new and existing customers in the territory;
Responsible for identifying and managing sales opportunities, building an in-depth understanding of a client’s current and anticipated future business needs and promote DF proposition to meet these needs
Make the Sales visits and deliver sales excellence by managing every step of the key account sales process to a successful conclusion
SALES PROCESS:
Proactively network with existing customers to sell DF products;
Identify new prospects to grow the DF customer base through targeted calls to meet or exceed sales targets;
Execute DF sales process, explore and understand customer needs with necessary follow up;
Routinely review sales activity and KPIs to deliver on financial and activity targets
SALES TOOLS:
Develop and execute key account acquisition strategy, sales activity plans to create a continuous pipeline of opportunities within the territory
Record key customer sales data in a standardized and consistent manner (ERP)
Schedule customer contacts, proactively manage leads and opportunities
Use relevant collateral to illustrate how a range of DF products meet identified customer needs
PRODUCT KNOWLEDGE:
Articulate why DF is their client’s preferred business partner of choice
Understand and apply DF product features and benefits to customers’ needs to win business
Apply your relationship management and product knowledge skills to optimize sales conversion
Apply knowledge of competitors to explain the advantages of DF as the business partner of choice
SKILLS AND MANAGEMENT:
Engage with target accounts to identify and pursue new business opportunities
Possess a deeper and wider knowledge of the products of DF and their need or application to the Food Sector
Strong communication skills with ability to prepare proposals and effective presentations for clients
Able to question effectively to gain a deeper understanding of customer needs to identify up-selling opportunities. Able to provide a range of targeted solutions to the customer
Accurately summarize customer needs, identify and promote value and trust over price
Get customer agreement to price and delivery and close sales
Ability to handle client objections and use knowledge and experience to overcome concerns
Able to plan on a short (1-3 months) and medium term (6 months) to achieve performance goals
Ensure area of responsibility is delivering to plan. Identify & propose changes/solutions to drive and increase targeted delivery