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● Product data management - ensure that all product data is on the shop including images, descriptions, product detail, and prices
● Manage the overall critical path to get series and/or product information required for the shop on time and ensure all involved teams or systems work correctly and in line with requirements
● Product description - ensure that all product descriptions are SEM & SEO optimized & products rank high in search
Analytics & Reporting:
● Monitor and measure shop performance, while using this to make recommendations and improve performance
● Understand the customers and the journey that they are taking, develop an in-depth understanding of the customer requirements for all product categories, constantly review category growth opportunities, trends, life-of-a-line KPIs, and size curves
● Measure online conversion and identify tactics internally and with third parties to improve conversion rates
● Provide weekly product status reports
● Report on product sales and think of tactics to improve sales
● Identify areas of underperformance and develop strategies to improve
● Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations
Marketing:
● Plan & execute marketing strategies and campaigns
● Ensure that the product strategies are supported by the marketing campaigns for all trafficked channels - including SEO, SEA, affiliates, display and email
● Work on optimization among all marketing channels
● Ownership of in-shop search, with the responsibility to analyze usage, disseminate insight to the wider team, and optimize
● Ownership of on-site merchandising, driving cross-/up-sell to increase UPT and AOV, with the responsibility to analyze impact and optimize
● Collaborate with the IT team on optimizing the website customer experience/journey, feeding into decisions on content, functionality, and layout across the site (e.g. homepage, navigation, PDP)
Shop future development & Improvements:
● Work with the IT team on identifying enhancements and issues
● Manage AB and multi-variant testing, identifying conversion tests, implement and analyze
● Manage site navigation, search, categories, filters and product placement by setting merchandising strategy
As a Product Manager in this role you will be responsible for
owning part of our digital product, for the start front door / landing pages and lead generation funnels
working and communicating with all relevant stakeholders inside APA Digital and from partners for understanding and collecting requirements
analysing data or other sources of information on product performance
defining user stories and stages for product development from MVP to live CRO
identifying potential blockers and devising smart, low-effort-low-complexity solutions that integrate into the existing ecosystem
establishing and managing the roadmap for your part of the product, including experiments for optimisation and other initiatives to move the product forward
working closely with the UX Designer and development team for concepts and implementation
providing quality assurance of implementation
defining and creating experiments (including data points to collect) to test your hypotheses and validate your solutions
participating in agile workflow (dailies, sprints and sprint planning)
owning the performance of your solutions/optimizations by managing and reporting defined KPIs & targets
updating relevant stakeholders at regular intervals on progress
As Content Marketing Manager you will be responsible for:
Ensuring the publication of high-quality content that is in line with our content strategy and our short-term and long-term marketing goals
Ongoing evaluation of the existing inventory performance and subsequent strategy definition for our future content roadmap. This should be in full alignment with SEO, product and commercial teams
Creating unique content for our products, initiatives and different channels
Managing external content providers to support marketing & product initiatives
Optimising existing content for better search ranking and overall performance and adapt content for different channels
Planning and realising best practice guides, blogs, infographics, videos, newsletters etc. to engage our target audience
Managing content distribution to online channels and social media platforms
Tracking performance and progress using qualitative and quantitative metrics to measure the success of your initiatives
Establishing a workflow for requesting, creating, editing, publishing, re-purposing and retiring content
As CRM / Email Marketing Manager you will be responsible for:
Building and managing a suitable CRM strategy and implementation for our Brands
Proposing and building a best in class customer database that allows for effective segmentation and omnichannel execution
Building and executing on a CRM program for effective touch point orchestration (across online and offline) that engages/activates our customers and ultimately delivers higher customer lifetime value
Generate audience insights and utilise those for effective segmentation and execution across our campaigns
Establishing our CRM toolchain (esp. CRM, ESP) for local market teams to use, e.g. lead nurturing workflows, abandoned shopping basket workflows, etc
Execution on Email marketing campaigns and successful implementation of Email marketing as an ongoing program
cooperating on a daily basis and for ideal campaign execution with our commercial, design and content teams
analysing campaigning results and reverting back to improve. You ensure a suitable data and KPI reporting availability
As SEO / Organic Channel Manager you will be responsible for
The SEO channel strategy & optimization for our brands and domains
To organise a joint agenda with internal & external team members (e.g. product, CRO, link building, content creation, PR and further)
Content inventory management: Together with our content management team you will be responsible to manage our online landing page and itinerary content
To re-define and manage SEO reporting capabilities (incl. management of targets) with relevant external and internal systems for our company
To engage in competitor, market and internal data analysis to constantly identify cutting edge opportunities and changes
To implement a fitting operational workflow (day to day) and implementation to ensure the constant quality of our pages
As SEA / Performance Marketing Manager you will be responsible for
Set up of SEA and the wider performance marketing campaigns (incl. Amazon shopping ads and affiliation)
Optimization (manual / automated) across our markets and domains
Constant target achievement (based on ROI and CPA goals) as well as a positive growth trajectory (conversion volumes or attributed revenue) based on your actions
Delivering and acting on your own frequent performance reporting across your campaigns
Ensuring best-in class execution and delivering/acting on a strategy to constantly capture new audiences
assisting your peers as a source of knowledge and guidance
learning new ideas and methods, readily accepting guidance, training (including Google Ads, Google Analytics, Bing Ads etc.)