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Have a profound understanding of our brands and categories to translate business and marketing objective into insight-led digital media activations
Deliver and implement effective digital media strategy for each product category across global media platforms for Europe, North America and/or LATAM region in cooperation with cross functional teams and stakeholders at global, regional, and local level to contribute to the growth of brand preference and market shares
Coordinate creation of the best-in-class holistic digital media plans that leverage data and insights as well as media best practices
Ensure excellence in media strategy execution for full funnel E2E campaign (brand and performance)
Plan, monitor, optimize and evaluate media campaigns in close cooperation with media agency
Measures and reports performance of all digital metrics, and assess
Measure, report and drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI
Recommend and implement measurement solutions or A/B test to help understand the impact of media campaigns make on targeted audience, the business in general. Continuously check on effectiveness of media strategy
Accelerate media excellence by designing and leading learning agenda (including early case studies for innovative media solutions) to drive Versuni growth and media best practices across organization
Collaborate with cross functional teams and stakeholders at global, regional and local level to deliver best in class digital toolkits with superior quality of communication
Define, evaluate, and improve creative localization and adaptation processes, managing incoming requests and project priorities via Asana tooling
Maintain an overarching view across all localization and adaptation workload to support media team with timing expectations required to move projects forward
Ensure timely delivery of toolkit adaptation and localization to media team
Build relationship with external agencies, filter feedback and balance workload across internal and external capacity to deliver projects on time and to budget
Accelerate media and creative synergies by co-shaping and contributing to teams’ learning agenda and innovating with digital creative formats and media technologies
Analyze creative impact on campaign goals and performance to enable data-driven decisions and close the loop with global creation on overall toolkit effectiveness
Future proof digital toolkits quality and effectiveness by gathering creative insights from digital activations across markets
Have a profound understanding of the Philips brand and drive insight-led creative strategies that matches local digital campaign requirements
Own a strong opinion on quality throughout the creative development process
Collaborate with cross functional teams and stakeholders at global, regional and local level to deliver best in class digital toolkits with superior quality of communication
Define, evaluate, and improve creative localization and adaptation processes, managing incoming requests and project priorities via Asana tooling
Maintain an overarching view across all localization and adaptation workload to support media team with timing expectations required to move projects forward
Ensure timely delivery of toolkit adaptation and localization to media team
Build relationship with external agencies, filter feedback and balance workload across internal and external capacity to deliver projects on time and to budget
Accelerate media and creative synergies by co-shaping and contributing to teams learning agenda and innovating with digital creative formats and media technologies
Analyze creative impact on campaign goals and performance to enable data-driven decisions and close the loop with global creation on overall toolkit effectiveness
Future proof digital toolkits quality and effectiveness by gathering creative insights from digital activations across markets
Have a profound understanding of the Philips brand and drive insight-led creative strategies that matches local digital campaign requirements
Own a strong opinion on quality throughout the creative development process
Creating short and long term CRM strategy based on company goals
Closely cooperating with global CRM functions
Building and executing contact strategy
Supporting the brand vision development
Providing the strategic and operational support to the Category Marketing Managers to enable the marketing team to effectively communicate marketing messages to target audiences. Working closely in the team loop with Marketing, Digital, Brand, Media
Managing the execution of CRM campaigns and associated campaign reporting
Building consumer database which is enabling consumer segmentation
Effective using of consumer database to cross sell, upsell, build consumer relations
Using of tools like SFMC, Omniture, Google Analytics
Adapting existing or create dashboards as required to provide visibility into marketing campaign performance
Responsible for quality and management of data
Acting as key point of contact for Marketing, Brand and Digital
Interact ingregularly with marketing and brand team to understand and strategize the execution and process flow of brand or category communication
Designing and implementing an ambitious digital strategy for champions products across global platforms such as Paid Social, Programmatic, Search, Amazon for EMEA region
Translating brief objectives into effective digital activation with customer approach
Driving online excellence for full funnel end to end campaign activation (media planning, e-commerce)
Recommend and implement measurement solutions or A/B test to help understand the impact your campaigns make on targeted audience, the business in general
Support to develop content in line with key digital platforms specifics and the best practices
Driving the adaptation of key digital tools and capabilities that being rolled out across Business, Content and Media
Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling
Manage relationship with key vendors and partners
Acts as single point of contact for Group of Markets that are supported for specific activations
Consulting and coaching to achieve global and local online excellence
Planning, implementing and optimizing paid campaigns on Facebook, Instagram & YouTube and other key paid social platforms from conception, through preparation, daily analysis and optimization, to final reporting. Translating business objectives to campaign recommendations
Defining, measuring, and evaluating relevant paid media KPIs
Implementing measurement solution to evaluate campaign effectiveness Recommending formats, placements, targeting, buying methods and budget pacing
Regular and smart analysis to turn the data into actionable insights
Monitoring and optimizing campaigns with the aim of maximizing performance
Providing regular reports and learnings for future campaigns to stakeholders Maintaining and sharing knowledge of best practices in digital area Collaborating with internal clients and internal teams on a regular basis to deliver E2E impactful campaigns
In this role, you have the opportunity to be responsible for timely and accurate processing of incoming customer orders from all retailers. Cooperate closely with international customers and provide information about order confirmation, goods availability, and promotions. General support to internal sales team regarding all aspects of order management process
Direct contact with customers via mails and on the phone to provide information on order status
Process incoming orders by checking references and validating relevant information
Check availability of products and prepare delivery proposal, where needed select proposed alternatives and update order status
After Sales Management: crediting/debiting price variances, management of customer complaints and return orders
Master data management: process changes in customer master data
Price management: validate customer prices and customer classification
Maintain relations by building customer satisfaction through a customer centric mindset
Work with LEAN capabilities such as Daily Management, Continuous Improvement and Problem Solving
Follow up on daily KPIs within the area of order management/supply chain
Designing and implementing an ambitious digital strategy for champions products across global platforms such as Paid Social, Programmatic, Search, Amazon for EMEA region
Translating brief objectives into effective digital activation with customer approach
Driving online excellence for full funnel end to end campaign activation (media planning, e-commerce)
Recommend and implement measurement solutions or A/B test to help understand the impact your campaigns make on targeted audience, the business in general
Support to develop content in line with key digital platforms specifics and the best practices
Driving the adaptation of key digital tools and capabilities that being rolled out across Business, Content and Media
Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling
Manage relationship with key vendors and partners
Acts as single point of contact for Group of Markets that are supported for specific activations
Consulting and coaching to achieve global and local online excellence
Creating short and long term CRM strategy based on company goals
Closely cooperating with global CRM functions
Building and executing contact strategy
Supporting the brand vision development
Providing the strategic and operational support to the Category Marketing Managers to enable the marketing team to effectively communicate marketing messages to target audiences. Working closely in the team loop with Marketing, Digital, Brand, Media
Managing the execution of CRM campaigns and associated campaign reporting
Building consumer database which is enabling consumer segmentation
Effective using of consumer database to cross sell, upsell, build consumer relations
Using of tools like SFMC, Omniture, Google Analytics
Adapting existing or create dashboards as required to provide visibility into marketing campaign performance
Responsible for quality and management of data
Acting as key point of contact for Marketing, Brand and Digital
Interact ingregularly with marketing and brand team to understand and strategize the execution and process flow of brand or category communication
Represent the local business (commercial, Digi HUB, ISC and enabling functions) in regional HR team
Cover the Poland’s workforce and have the chance to collaborate with other HRMs in the CEER Region
Be role model for our culture, living our values while supporting the activation of our desired culture in Markets and Businesses
Take proactive measures to ensure that local managers and employees understand and are successful in engaging with HR products and services
Support current and future business needs through the development, engagement, motivation and preservation of human capital
Ensure on execution of the HR policies and programs which applies to the different businesses they support as well as ensuring continuous improvement regarding:
Full employee lifecycle: onboarding, transfer, development, off-boarding in collaboration with administration & payroll
Execute all global CoE programs (Performance, Talent, Learning, Rewards, Culture, H&W)
Follow local legislation/practices within the Poland Country including overseeing correct and timely delivery of payroll & administration cycles
Responsible for all local HR legislation tasks. Labor relations management (contacts with employee representative bodies if needed) and manage employee litigation as required to ensure full compliance and reduce exposure